GIANTS AND TOYS

Yasuzô Masumura, Japan, 1958, Arrow Films, Cult

“You will believe a movie about caramel companies competing for the highest sales figures can be as exciting and tense as any action thriller.” — Harry Du Bois, LETTERBOXD

Before MAD MEN, there was GIANTS AND TOYS — a stylized corporate satire revolving around the ruthless machinations of a group of admen working in the candy industry. This striking adaptation of the award-winning 1957 novel by Ken Kaiko is considered a landmark in Japanese film history and a key work by the acclaimed Yasuzo Masumura (BLIND BEAST). Its absurdist and cynical take on the excesses of the advertising world recalls the work of Frank Tashlin while presenting a garish vision of a bold new postwar Japan, where traditional company values come head-to-head with American-style consumer capitalism.

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Details

  • 95 mins.
  • Color
  • 2.35:1

Formats

  • DCP

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